This morning we drove into Chicago to stay at the condo for an overnight. When we got almost here we ran into a road closure. We had to reroute and that is where I freaked out a bit. I am glad I wasn’t driving. Roy was driving and my Dad was sitting in the back seat. They were both very chill about the whole thing.
There are so many one-way streets here in the city and so many were closed off. Very frustrating. It’s a good thing my Dad knows his way around here like the back of his hand and got us through all the craziness.
My business journey has had many bumps and roadblocks as well. Some of it was because of personal things going on in my life that I couldn’t control. Some of it was under my control. I have to say that I handled them quite a bit better than I handled the drive today. When I come down here on my own I take the train. I like moving. Not just sitting still in traffic and not being able to see the road ahead. But that is me and something I need to improve upon. We are not always going to know what is ahead. Can’t fret about it. Just need to course-correct as necessary.
It has to do with email lists. How often do you want to receive emails when you subscribe to a list?
I know I don’t mind receiving several emails because I subscribe to lists to get the information they are sharing. I have my inboxes organized with filters for each list.
On the other hand, I don’t hesitate to unsubscribe when they send emails that are no longer relevant to the topic of the list. Or when all the list owner sends is promotions. One of the reasons I am asking is because I am curious to learn what other people want from the lists they subscribe to.
My understanding is that emails should be 75 percent or more education/information and 25 percent or less promotions. That ratio is supposed to be the way to keep readers interested and subscribed. That is what I have learned from my mentors in Click. Track. Profit (Jon, Blain and Eliana) I would love to know your opinion. Feel free to share and comment.
This has been a pretty good week and so I don’t mind that it is already Friday.
I have been working on my Lead Capture Pages for another project and with that, I learned how to create a link rotator. My goal is to have most everything for my projects hosted on my domain in order to build my brand.
On our Click Track Profit, Inner Circle Mastermind Blain introduced me to the Bootstrap CSS framework for building pages that look good on mobile phones. If you don’t know what CSS stands for, it’s Cascading Style Sheets. My understanding of it is that it’s what makes your pages look pretty. I spent some time with it this morning and I will probably work with it again this afternoon.
I was trying to use it to put my favicon on my lead capture pages so that they will show up as my blog posts do. The little picture of me up there on the tab is a favicon. It lets your audience know that they have reached your site. Right now my lead capture pages don’t have them and it’s a little frustrating. But I will get it figured out. I enjoy trying to work on stuff and find the answers myself first. I don’t wait too long to ask questions though because I have so much I want to get done. Sometimes I am even able to help other people and share what I have learned.
One of the best ways to retain what you have learned is to teach it to someone else. That is much easier to do when the audience you’re trying to teach or train is receptive to learning. In my corporate job I had two people reporting to me who were not so receptive to learning how to catalog. I gave up because it was just easier for me to do it myself. And I loved the cataloging part of my job way more than the supervising part.
I hope everyone has a great rest of your Friday. I will be back here again tomorrow.